Author Archives: Scott Emmick

The iPad and Photography Workflow

By Scott Emmick | Published June 24, 2011

Getting Images to the iPad – Apple’s iPad Camera Connection Kit The iPad Camera Connection Kit is the first step in the digital photo workflow. It ships with a pair of “pigtail” like connectors that attach to the iPad’s dock connection port. The first gives you the option to use your camera’s USB cable to [...]

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Final Cut Pro X is here. Editors are hot under the collar.

By Scott Emmick | Published June 21, 2011

It is finally here. Apple has released Final Cut Pro X and it is just as nebulous to everyone as it was when premiered at NAM in April. I’ve been digesting most of the chatter today and saving my comments, but I can say this. I have a pretty good sense of what Final Cut [...]

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Technicolor’s Cinestyle Color Profile for the CANON 5D MkII

By Scott Emmick | Published June 13, 2011

I ran some preliminary low light tests with the 5DMkII using the standard color profile. Nothing new here really. The blacks are pretty heavily crushed. Color is very saturated and it’s easy to see why most shooters recommend dialing down the contrast and sharpness. I shot the test using a stock Canon L Series 24-105mm [...]

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Remembering Fallen Heros: Red, White & Blue – A Color Study

By Scott Emmick | Published June 9, 2011

I had the opportunity to spend a few days in Indianapolis over Memorial Day weekend. The midwest always fills me with a renewed appreciation for the American Spirit. A Memorial Day flight in my brother’s RV-12 was a great way to celebrate. So here’s a color study from the hanger and flight at Hendricks County [...]

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Ron Howard Wants You to Imagine Entertainment for Him

By Scott Emmick | Published May 25, 2011

For anyone who’s ever dreamed of collaborating with an A-List director, your opportunity awaits. Ron Howard, legendary child actor, oscar winning director and co-founder of Imagine Entertainment, has teamed together with Canon on a project that gives still photographers the opportunity to inspire Howard’s soon to be produced, user-generated short film Project Imagin8ion. “I was [...]

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The Final Launch – Shuttle Gone Viral

By Scott Emmick | Published May 19, 2011

Hundreds, perhaps thousands of photographers clamored to the Cape in a race to capture the defining image of the shuttle’s final launch into orbit. Most of them brought cases of expensive glass – telephoto lenses with focal lengths of 300mm or more. Ironically, the two launch-day images that went viral within 24 hours were shot [...]

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The Story Behind the Still – The series that took Cannes by storm.

By Scott Emmick | Published May 13, 2011

After being awarded the Pulitzer Prize for his post-9/11 photographic coverage overseas, Vincent Laforet (photographer and DP) was named one of the 100 Most Influential People in Photography by American Photo magazine in 2005. Last year, he kicked off a great campaign for Canon called “The Story Beyond the Still”. The “Story Behind the Still” [...]

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Integrated Content Design

By Scott Emmick | Published May 12, 2011

Why Integration is Important As designers, we have always faulted the web for its lack of integration, especially as it pertains to browsers and existing content delivery models such as HTML. Unfortunately, these delivery mechanisms have seen little innovation. What plagued the user experience from the internet’s advent continues to plague it today – a [...]

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Social Media: Fad or Forever?

By Scott Emmick | Published April 28, 2011

I had the opportunity to shoot an interview with Erik Qualman this year at SXSW. Now if you were to spend about 30 seconds talking to Erik, you’d quickly make a couple of observations. After about 10 seconds, it’s pretty obvious he’s a genuinely nice guy. Twenty seconds later, you know he’s passionate about social [...]

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Birthday Ponies = Brilliant?

By Scott Emmick | Published April 27, 2011

I’m not quite sure about this one. A brilliant marketing campaign? Yes. An effective 30 second spot? Yes. Creatively effective. Communicatively effective. Traditional, viral and social marketing techniques intricately woven into a perfect media campaign strategy. But what if these social marketing media strategies actually begin to define how we conduct our lives? What if [...]

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